Hi, I’m Dawn… sports fan, fashionista, foodie, and proven marketer.

ABOUT ME

Nice to meet you virtually. I’m a hard-working, high energy marketing executive who’s ultra-passionate about storytelling, innovative experiences and customer journeys.

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my home

I’m a born and bred Hoosier, and I love everything Indianapolis has to offer—the people, the local farms and restaurants, the expanding downtown neighborhoods, and the booming tech scene. I also love to travel, and I’ve lived in some cool places, but Indiana will always be home.

my WORK

I fully believe in the power storytelling to inspire and ignite passion. I am a self-proclaimed social media geek, and I love the way it connects people across distances and backgrounds. I am truly fascinated by the effect it can have on a brand, community, or person.

my ATTITUDE

I truly enjoy working in a collaborative team environment that expands the minds and nurtures the career growth of all members. I am comfortable working for a company of any size as long as it’s led by effective leaders with inspiring vision and strong values.

my teams

I’m a huge sports fan. I consider myself a professional sideline cheerleader for the Indiana Hoosiers (my alma mater), Michigan State Spartans (my childhood stomping grounds), Indianapolis Colts, Detroit Red Wings, and Chicago Cubs.

my GADGETS

I like to stay on top of the latest tech trends and devices. I’m an early adopter and unabashed collector of all things Apple. You’ll rarely find me without my iPhone, iPad Mini, MacBook Pro, and Apple TV.

my STYLE

I believe clothes and accessories are key components of one’s personal brand. I love fashion and am creatively inspired by runway shows, #OOTD (Outfit of the Day), shoes, handbags, unique styling and emerging trends.

my FUTURE

I aspire to be the Don Draper of the 21st century and am a huge believer in storytelling. If I’m lucky, I’ll one day be able to influence the marketing industry as a CMO.

MY EXPERIENCE

I’m a creative and energetic marketing leader who enjoys working in a fast-paced environment and is passionate about customer storytelling and delivering innovative experiences. Check out my work experience below to see where I’ve been!

  • Lead an organization of 75+ Global Customer Marketers across 18 Products, 8 Core Industries and 20+ Countries.
  • Annually, worked with over +850 brands including Williams Sonoma, Spotify, AAA, General Mills, Formula 1, Gucci delivering over 2,000 co-marketing activities.
  • Built scalable, cross cloud Customer Marketing Programs including Advocacy, Customer Creative, Digital Storytelling and References driving career development and growth.
  • Delivered authentic storytelling with our Customer Reference program that produced measurable results. In the last fiscal year, the Customer Reference program supported 3K+ Opportunities, $2.1B in open pipe, $880M closed AC.V
  • Managed collaborative relationships with key stakeholders across Executive Leadership, Comms, Sales & Distribution, Analyst & Industry Relations, Product and Marketing to deliver the most compelling stories.
  • Expanded scope leading Customer Marketing across all of the Salesforce Product Portfolio.
  • Reimagined the customer story strategy to support the right product use cases to align to the right customer stories while delivering cohesive customer experiences.
  • Executed a strategic, multi-channel approach to storytelling, celebrating customer success stories across integrated campaigns, with assets like case studies, customer films, speaking engagements, digital, social and signage.
  • Created a Storytelling Center of Excellence to drive company wide best practices and support the integration of acquisitions MuleSoft, Tableau and Slack.
  • Led Customer Marketing for Service Cloud, Marketing Cloud, and Platform, creating customer stories aligned with Salesforce product narratives supporting strategic marketing and sales enablement efforts.
  • Develop strategic customer success engagements across the Salesforce portfolio, highlighting customer Trailblazers and their innovative use of Salesforce technology.
  • Create real connections with customers to ensure success throughout the relationship lifecycle. Build relationships by truly getting to know customers, engaging in a mutually beneficial relationships with them to help them achieve their unique needs in addition to ours.
  • Build rapport with internal stakeholders so they have the success stories they need to increase cross-sell and up-sell opportunities, referrals and renewals.
  • Ensure my team is tracking towards goals and appropriately implementing new programs. Set clear communication with each team member’s priorities, coaching them through difficult scenarios or conversations along the way.
  • Lead a team of digital marketers responsible for creating cross channel journeys that leverage the Salesforce Marketing Cloud product suite to inspire customers, prospects, partners, employees, and influencers.
  • Measure the impact digital communications has on marketing contributed pipeline. Utilize data analysis to drive continual improvement in digital communication programs.
  • Create unique event journeys (email, mobile, social, and web) for tier 1 events like SXSW, Cannes, Connections, Salesforce World Tour, and Dreamforce allowing attendees to experience the value of the Marketing Cloud and Salesforce platforms.
  • Implement scalable solutions for digital marketing campaigns within Marketing Cloud. Launch a global preference center that simplifies subscriber data management, empowers subscribers, and provides a best-in-class preference management experience.
  • Grow our audience across email, mobile, and social; engage in meaningful interactions across all channels; and integrate journeys into every Marketing Campaign to drive accelerated growth for Salesforce.
  • Developed, managed, and executed an integrated global social media strategy to achieve business objectives on behalf of ExactTarget Marketing Cloud. Acted as both the public face of ExactTarget’s social media efforts and a capable coordinator, empowering voices from across the entire global organization to leverage social media.
  • Delivered world-class social experiences at tier 1 events, including SXSW, Cannes Lion, Connections, and Dreamforce. Used social to enhance tier 1 events for attendees, while creating a social experience for those “watching” on social.
  • Became the social thought leader by establishing best practices, creating enablement programs, and participating in roadshows to properly train stakeholders.
  • Developed, managed, and executed an integrated global social media strategy to achieve business objectives on behalf of ExactTarget Marketing Cloud. Acted as both the public face of ExactTarget’s social media efforts and a capable coordinator, empowering voices from across the entire global organization to leverage social media.
  • Delivered world-class social experiences at tier 1 events, including SXSW, Cannes Lion, Connections, and Dreamforce. Used social to enhance tier 1 events for attendees, while creating a social experience for those “watching” on social.
  • Became the social thought leader by establishing best practices, creating enablement programs, and participating in roadshows to properly train stakeholders.
  • Led analyst relationships with Forrester, Gartner, Altimeter Group, and industry research firms.
  • Was responsible for the development and promotion of ExactTarget’s social media marketing content, closely aligning content with corporate goals and empowering internal brand advocates in social.
  • Grew ExactTarget’s tier 1 social audience by 88% YOY and expanded ExactTarget’s social presence across Google+, Pinterest, and Instagram.
  • Owned ExactTarget’s social portfolio of features and services. Was an original member of the Social Media Lab in San Francisco evangelizing social product offerings, diving deep into the market and developing product and go-to-market proposals for ExactTarget’s social products.
  • Aligned with sales to interact with customers and prospects to build personas, understand customer needs, and drive sales opportunities.
  • Managed all company web-based marketing efforts, including microsites, landing pages, pay per click (PPC) campaigns, search engine optimization (SEO), and social media.
  • Salesforce.com administrator for GlasCraft’s CRM system. Responsibilities included managing users and customizing the application to work for GlasCraft’s needs. Worked with management to completely overhaul the processing of leads to opportunities, which helped salesmen keep track of prospects.
  • Responsible for GlasCraft’s ExactTarget email program. Duties included integrating contacts with the Salesforce CRM system, and creatively designing and sending new email campaigns.
  • Coordinated a Distributor Conference, a three-day meeting of 125 of GlasCraft’s Distributors from all over the world.
  • Project manager for various agency clients. Responsibilities included designing and implementing an e-mail marketing campaign, managing interns, and strategically marketing their digital campaigns.
  • Minor in Business
  • Emphasis in Marketing, May 2004

MY SKILLS

I’ve learned a lot in my +20 years of experience in marketing. Here’s a few things I know best and the tools I use to get the job done each and every day.

Customer Marketing

Product Marketing

Digital Marketing

Email, Mobile, Social Marketing

Customer Journeys

Marketing Strategy

B2B Marketing

Social Media

Salesforce Platform

Slack

Microsoft Office

Adobe Suite

CONFERENCES ATTENDED

Attending industry conferences combines two things I love—tech and travel. I’ve had the opportunity to interact with true industry experts at these phenomenal shows.

SXSW

Cannes Lion

Dreamforce

Salesforce World Tour

Connections

Adobe Summit

Forrester Marketing Leadership Forum

Gartner Digital Marketing

Internet Retailer

Ad:tech

Social Fresh

Social Media Marketing World

LET’S CONNECT

Give me a call, drop me a line, or ping me on social! I’d love to find out more about you and your team.

DDEVIRGILIO@GMAIL.COM
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